THURSDAY, 16.07.2009
POSTED IN MISC NEWS BY Paul
Social Media Masterclass: audience building tools fit for purpose?
The Chillifish crew were truly honoured by BBC Innovation - Paul Sheehy and Tim Kalic had just one hour to share all of Chillifish’s knowledge and experience on engaging and building audiences using third party social media and networking sites including . The showcase for this event was the very recent and hugely successful launch of Pretty Green (www.prettygreen.com) through the exclusive use of community utilising 3rd party social platforms….
The BBC has for sometime been trying to find ways to reach new audiences for their programs and are particularly interested in utilising, as yet, unused assets from films and programmes that can be placed on the web to build and develop communities and extended audiences around programmes.
Oliver Thomson and his team at BBC Innovation promoted our session like this:
Chillifish - an online marketing and branding masterclass
What space should your programme occupy on the web?
What type of films work online? How can we use third party social media to promote and engage audiences around our work?
How can we safeguard our brands and values and monitor, optimise and utilise social media platforms without compromising BBC values and standards etc.
Gone are the days when audiences sat quietly and listened. In today’s digital space, brands need to engage, interact, inspire and stand-out. It’s not all about smart ideas.
In addition to being something to wow customers, a successful Web site needs to be easy to use, reliable and most of all commercial. And, it needs to live and breath the brand it represents. Learn more from our visiting experts…
Chillifish works with brands to create beautiful, simple and highly functional online experiences. The company’s background is one part retail, one part creative and one part technical and the team delivers a huge range of projects for web and mobile.
www.chillifish.net Follow us on www.twitter.com/chillifish
Tim Kalic and Paul Sheehy talked through how developing a huge community through social media was achieved as well as running through a case study on Pretty Green which had been created from harnessing the social platforms to reach it’s audience. Pretty Green community was born by providing exclusive content to members only and through the production of 2 iconic films. The first film was to announce the project, build the brand and create hype. From here the community was born and we needed to keep it alive and fresh. Users could ask Liam a question which he would respond to by video. Liam started tweeting and the exclusive photos from behind the scenes added to the exclusive content that was provided to the community. Then came the time for the second iconic film to launch the brand for pre sale :
The results have been phenomenal with over 500,000 views of the films and a massive audience Pretty Green is alive and only just beginning.
Exciting stuff to say the least! And now its time to aggregate all of the noise and use it to continue building the brand communication and sales!
Thanks to the BBC for hosting this event and we look forward to speaking to you all again some time soon.